Public Relations Tips For Today’s Social Media Age
In a world where the dichotomies of social media fame and cancel culture, matters of public relations and image management are more important than ever before. This is true whether or not you consider yourself a public figure, due largely to the public nature of maintaining profiles on social media platforms. As such, many of us would do well to learn the ins and outs of effective public relations matters. Below, we have put together some tips to help you learn to leverage the basics of managing a public image.
Getting the Facts Straight: Brand versus Branding
Many of us think a brand is what you create. However, the truth is, your brand already exists. Your brand is who you are, what you do, how you do it, why you do it, and who you do it for. Your brand is often confused with your branding, particularly in a social media age. Branding, put simply, is the act of being deliberate with presenting your brand with a particular look, feel, and messaging. To bring together both worlds effectively, it is important to get clear on your brand and then work out the best branding to communicate that to your audience.
1. Capture Your Authenticity (Identify Your Brand)
One of the worst things you can do in today’s digital media space is to present a false image of yourself and your interests. Your message and what you’re putting into the public domain should be true to who you are and where you are going. Anything that is not authentic will be found out and will hurt you, the work you do, and your public image in the long run. To get started moving in the right direction, get clear on the answers to the following questions:
- What areas of interest do I care about most?
- What sort of impact am I most passionate about making?
- Who do I want to help the most?
The answers to the above (and similar questions) are closer than you think. You can look around at your daily life and consider the activities that bring you joy naturally, the kinds of people you help without even thinking about it, and the sort of impact said activities have on those within your spheres of influence. As you do this and things become clearer, the next step is to look at ways you can formalize these attributes and activities and present them in a clear, concise, and cohesive manner (which is what branding essentially is).
2. Be Intentional in Your Presentation (Branding)
Now that you have outlined everything that authentically matters to you, who you are, and what you are trying to achieve, it is time to present it to the world. This is where you ought to carefully curate and make an effort to be intentional. While you do not create your brand (that is done automatically when you get to the heart of the matter using the tips in step one), you certainly will need to take steps that allow you to present your message in a strategic and deliberate way. To do that, consider the following:
- Color schemes
- vision, mission, and vision statement
- core values
- content, products, and services
Bonus: Hire Public Relations Professionals
As you make your way through the process of identifying and presenting your brand, be sure to get a public relations professional to help you. This is particularly important for the second part where you are putting things together to present the brand. Getting a professional from the jump will help you avert public relations crises, as you would have been getting it right from the beginning. After all public relations is not just for those moments when things go wrong.