Custom Boxes: From Product Sealing to Promotional Giving
Customized printed boxes are a cost-effective and efficient method to boost your business brand, draw attention, and assist consumers in easily recognizing your promotional items. Just think about the last item you bought online. Chances are good that your mind has quickly filled with images of all the products in your shopping basket: the camera, the toaster, the laptop, and more.
A high-quality, well-designed printed box can immediately help you cement your place in consumers’ minds. Whether your customers visit your booth at a trade show or an exhibition, at a party or another function, or even during the lunch break at work, cardboard offers many advantages over other, less effective, promotional materials. For one, printed packaging boxes using thermal transfer printing technology provide vibrant images that instantly jump out at your audience. Moreover, printed boxes are easy to store. The best part?
Thermal tape is a popular thermal printing application used for printed boxes. Thermal transfer printing is a form of direct thermal printing, which means the printed boxes contain heat-sensitive ink that transfers an image directly to paper-based cardboard, which is then folded multiple times to create the box. Although this technology has been around for years, most manufacturers are now incorporating special UV ink into their thermal-transfer printed packaging boxes so that they will last much longer than standard boxes with regular ink.
Thermal-transfer printing offers numerous advantages over conventional printing. First, it is cost-effective, faster, and more convenient than traditional box creation methods. It also requires very little customization, as printed boxes created with thermal-transfer technology are typically blank, with inkjet printers being capable of producing full-color images on a wide variety of materials. Most printed boxes sold today are printed with either matte or gloss photographic paper. In addition, printed boxes with thermal-transfer technology include a foil interior, which is printed on both sides. These foil pockets allow thermal printed boxes to be tied together with foil ties, so they can be opened and resealed as needed.
Printed boxes with high-end graphics and specialty inks are also being used by a number of manufacturers for interactive branding and promotional purposes. In one case, a prominent nationwide grocery chain used boxes with interactive pictures of products and brand names for marketing purposes. Another example is Reebok, which began using rigid foam in its all-day wear products as part of a nationwide advertising and marketing campaign. Finally, Reebok used industrial vinyl to print the company’s logo on a large LED banner attached to a New York delivery van. This campaign resulted in a 20% increase in sales!
There are many more uses for custom-printed boxes, from product packaging to advertising to event promotions. Printed boxes are not just for packing; many manufacturers are also able to use them in the creation of promotional giveaways. When a manufacturer needs to fill a order, it might be advantageous to create a list of customers or potential customers with whom the company would like to do business, then choose a custom box design that best displays the company’s name, logo, slogan, or contact information. After all, people who receive promotional gifts from a company like that will likely appreciate receiving something that has been specifically made to honor or promote the company’s brand name. Printed box materials can be used to customize virtually any product, whether it is apparel, food, books, or other items.