6 tips for taking your tradesperson business further
Referrals and word-of-mouth marketing may be your main sources of new business, but you cannot rest on your laurels in today’s competitive times. Below, we’ve rounded up some tips for tradespeople to help you find new clients and take your business to even greater heights.
Be visible online
Perhaps one of the most important things you can do as a tradesperson is to be visible on the internet. As well as building a website, make sure you have an active social media presence and invest in a search engine optimisation strategy so your pages are ranking on search engines like Google. When someone searches for “plumber in Portsmouth,” your website should appear at the top of search engine results pages (SERPs). It takes time, so the sooner you optimise your content and start building links to it, the sooner you’ll grow.
Make sure you’re listed
Listing your business on various platforms and directories can go a long way in helping you find new clients. As well as opening a Google My Business page and having a presence on Yelp and Business Directory UK, consider trade-specific platforms like MyBuilder.com, MyWorkman, Top Tradesmen UK, Trust a Trader, and Trustmark to broaden your reach.
Let them pay on their terms
A growing number of consumers expect you to use a tradesmen payments service such as PongoPay, which makes construction payments safe, simple and transparent for everyone involved. Customers enjoy peace of mind knowing that their funds will only be released when they’re happy with their work, and you can relax knowing you don’t have to chase for payment or, worse still, suffer from a “runaway client” who doesn’t pay you for your work.
Make case studies count
You can have a flashy website and first-class brand, but it’s worthless unless you have the skills and experience to back it up. Put together case studies from some of your previous clients, outlining the brief, their challenges, and how you overcame them. Adding in pics and videos can boost the credibility of these case studies and encourage new clients to sign up.
Ask for reviews
Speak to your clients and ask them if they’ll leave you a review on platforms like Google My Business, Google, and Checkatrade. Contact your clients once you’ve wrapped up on jobs and prompt them to give you feedback – not all will, but you’ll soon build up a bunch of four and five-star reviews that can help you outperform rival businesses and find new clients.
Offer people value
Finally, don’t underestimate the value of offering free content to your audience on social media, YouTube, and your blog. It could be something as simple as a guide on cleaning a drain or something more complicated like installing a new bathroom from scratch. Guides, tutorials, and handy information can help you rank on search engines and position your business as an authority in your local area. It’s hard work, but the results will be worthwhile.
Do you have any other tips? Let us know and check back soon for more from us.