How to Evaluate the Success of Your Business Website
We are living in a digital era when online presence is one of the contributors to the success of a business. To become visible in the online world, one of the most important is to build an effective website. With that, the rest of this article quickly tackles the different ways to evaluate the success of your website.
Before we start, if you are looking for the right tools to assess your website’s effectiveness, it helps to use a customer data platform (CDP) like Lytics.
- Number of Visits
One of the easiest ways to gauge the success of a website is to determine the number of visitors and their sources. Pay attention to all the times your website sees a spike in traffic and when there is a significant decline in the number of visits. Consider as well where they were before landing on your website. Common sources include social media pages and email links, which will give you an idea as to the best platforms to include links that will lead users to your website.
To help you analyze website visits, a CDP can offer the perfect solution.
- Bounce Rate
Bounce rate refers to the percentage of single-page visits. When the website has a high bounce rate, it can be a sign of low quality. This means that the visitors were not able to find relevant information. It is a sign of lack of engagement as a failure to arouse interest. According to Neil Patel, the most effective ways to minimize bounce rate include improving the readability of content, creating a compelling call-to-action, and uploading fresh content, among others.
- Average Time on a Page
This is another metric that is important in evaluating the quality of the content. If they immediately leave, this means that there is nothing on the website that they find interesting. This is a sign of failing to engage the visitors. Monitoring the average time on a page also gives an idea on the contents to upload, such as the length of the video or the article.
- Conversion Rate
The goal of most websites is conversion, which means that the visitor must take a favorable action. This can include subscribing to a newsletter or buying an item. It shows the quality of website traffic. To improve conversion rates, one of the most important is to provide real value and offer information. The website needs to have relevant information that can encourage the visitor to perform a favorable action.
If your website is a selling platform, evaluating its success is also possible by looking at the revenues of your online store. Look at the figures indicative of online sales. If it is low, this is a sign that you should be more proactive in promoting your products or your website.
Not all websites deliver the same high level of effectiveness. Pay attention to the metrics noted above to measure the success of your website, making it easy to know what else you can do to improve your online presence.