Acquiring new clients is one of the most challenging feats of any business. You need to have a strong strategy in place to get the best clients on board.
However, when so many other realtors in the industry try to capture the same clientele, it becomes even more challenging, and the industry is getting more and more competitive each day.
So, you must develop strategies that set you apart from the competition and establish you as the industry leader.
Amongst all such tactics, the pop-by marketing strategy is one of the most effective for establishing long-term personal relationships with prospects. As the name suggests, you pop by their residence and start a conversation with them in the hopes of laying the foundation of a strong relationship with them.
You must not show up empty-handed but rather carry gifts for them. Here are some realtor pop-by ideas to help you decide the best gift you could give prospects.
- Gardening tools
If you want to give someone something thoughtful, gardening tools are the right way. Now, more than ever, people have started to realize the importance of planting trees, and many are doing so in their own way.
So, if you have noticed that the client is into plants, and maintains a small nursery at home, then you must gift them gardening tools.
These tools will help them prune their shrubs, aerate the soil or trim the long leaves.
When gifting someone gardening tools, you must complete the gift with a thoughtful message or a customized postcard. The card must contain a message that makes you more memorable and is relevant to the prospect.
- Pack of peanuts
It is a safe gift that you can give to anyone. Children and adults alike like to munch on peanuts no matter the occasion.
If you give peanuts to your prospects, ensure they are of a common flavor everyone can enjoy. In such a case, a pack of salted peanuts is a safe option.
Remember to attach a postcard, preferably with a peanut-related pun at the top. Not only will it make your prospective clients smile, but they will surely remember you for a long time. So, the next time you meet them, you will have a conversation starter.
- Coffee Mugs
One can always have more mugs at their home. The coffee mug is yet another safe gifting realtor pop by ideas, and you do not have to put too much thought into it.
You can gift a coffee mug with your company’s name. In addition, you can also gift them some coffee beans to go along with their new coffee mug.
This gift can be used for a long time, improving the number of impressions on your brand name.
- A pack of sanitizers
Sanitizers have become essential in everyone’s daily life. You can easily source some packs of sanitizers and get your branding done.
Not only is it a memorable gift, but it is quite practical, too, and your prospects are more likely to use it in their everyday lives.
These are some of the best gift ideas for pop-by gifts to your prospects. Ensure you always attach a personalized card with the gift to make it even more special for the prospect.
