It’s not just your dealership’s online marketing that faces strong competition—businesses everywhere are sending your customers email offers and social media updates. While digital channels may seem like the go-to option for your dealership’s marketing plan, print marketing such as the AcclaimMailer still offers real opportunities that you shouldn’t ignore.
Think print marketing is no longer effective? Take a look at these statistics:
- 71% of Baby Boomers and Gen X say mail feels more personal than digital messages
- 93% of Millennials read mail from local businesses
- 73% of Gen Z would be disappointed if they stopped receiving mail
Here are seven strong reasons why direct mail marketing helps you keep your customers and increase your revenue.
7 Reasons Why Print Marketing Helps Promote Retention
- Higher Visibility
Your customers see hundreds of digital ads every day—through email, websites, and social media. But they only receive a few physical mail pieces. Unlike emails that may get lost in crowded inboxes, physical mail is more likely to be opened and noticed. This gives your dealership a better chance of being seen. Keep your target audience in mind—Baby Boomers, in particular, prefer direct mail and often save these pieces to use at your store later. - Cuts Through the Digital Noise
People are constantly flooded with digital ads and often ignore them. Direct mail offers something different—something they can touch. It stands out and makes a stronger impression. Consider giving your customers an exclusive offer through direct mail only. This approach can make your offer feel more special and drive them to take action. - Targeted Reach
Direct mail lets you reach the right people by using factors like age, location, vehicle ownership, and buying history. This kind of targeting helps make sure your message goes to the people most likely to respond. With the help of AI tools, you can also make sure each message is timely and meaningful, which can increase customer response. - Personalization
Direct mail allows you to add personal touches, like a customer’s name, car model, or tailored offers. This helps build a stronger connection and trust. You can go even further with technology that adds handwritten notes to your letters and postcards. These personal touches can improve customer interest while keeping costs down. - Tangible and Measurable
Unlike digital ads, print mail is something your customers can hold onto. It reminds them of your dealership and keeps your message in front of them. You can also add things like special codes or custom landing pages to track how well your mail campaign works. This helps you learn what works best and improve your next campaign. - Brand Building
A well-designed, high-quality mail piece helps create a good image for your dealership. The look and feel of the piece show professionalism and attention to customer service. Using the same vendor for all your print and marketing needs can also help keep your brand consistent and more effective. - Complements Digital Marketing
Good marketing uses both print and digital. Plan your mailings to support your online campaigns. This multi-channel approach makes your message stronger and more memorable. For example, mailing holiday cards during your seasonal sales can help your messages stand out and encourage more customer interest.
Add a Personal Touch to Your Print Marketing
You don’t have to stop using digital tools to take full advantage of print marketing. A mix of both can give your dealership better results.
Use automated tools, expert advice, and personalized features to plan your marketing campaigns, grow your mailing lists, and create strong offers. Direct Mail gives you access to high-quality printed materials that feature your dealership’s branding and help improve customer loyalty. You can also use tools like Genuine Pen, a handwriting machine, to add personal notes that connect with your audience while keeping expenses low.